Visual Hierarchy
Visual hierarchy involves organizing elements in a way that guides the user's eye to the most important information first. This is achieved through the strategic use of size, color, contrast, and spacing. Effective visual hierarchy helps users understand what to focus on and in what order.
Consistency
Consistency in UI design means maintaining a uniform look and feel across the entire product. This includes using the same color schemes, typography, button styles, and spacing throughout. Consistency helps users learn the interface faster and reduces cognitive load, making the product easier to navigate and use.